Promoting Organic Agriculture
L'Agence Bio
Ministère de la Transition écologique
The need
Promoting the Bio Tour
To raise awareness about organic agriculture, Agence Bio travels across France with a specially equipped truck. This mobile experience invites the public to explore the opportunities offered by the organic sector and engage with innovative, interactive activities.
The solution
Branding and Communication
Building on an existing logo and graphic charter, we developed a distinctive and memorable visual identity for the campaign. This design was then applied across various communication materials, all in accordance with eco-design principles for digital services, as required for public sector initiatives.
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